Fresh Madison Market

So happy to have this store open! I have been to the Sun Prairie location, and this (in the empty spot of the old Whole Foods) is a great addition to the central part of Madison.

While it does headline 'International Foods' there are also many domestic brands, and produce. I think it might also have the best Gluten Free selection of food in town I have seen as well. The staff at checkout mentioned that hot foods like gyros will be coming soon too.

Best grocery store on campus!
There are so many selection of food items and snacks! Compared to other grocery stores around campus the prices are fair considering the location.
The cashiers are very good at what they do! Extremely helpful and I appreciate that they make eye contact and engage with customers.
I have not tried the buffet but the price is $9.99 per lb which is fair (lots of grocery stores are within the range of $8-10 per pound).
The items sold are ideal for weekly grocery shoppers as there aren’t much bulk purchase options.

Very good store and located in appropriate location which is convenient for students and other visitors to arriving or depart by Coach USA Bus. There are some good discounts too.

This farmer market has all the fresh fruits. The prices are also reasonable. Things are perfectly arranged and the market is so clean. The staff is nice and always ready to help when someone is in need. 👍

Fresh, well-stocked with nice staff. It's a very busy location so allow a few extra minutes. Easy parking in the garage with validation on purchase of $25.

I really love this place because staff is always friendly and helpful. I feel that the store itself lacks all the grocery items that I would desire. I feel that this is the case because of its size.

This is a nice little market. It is similar to a whole foods, but a bit smaller and with more of a local grocery store vibe. I picked up some snacks including fresh blueberries.

Some of the beverages are cheaper than at the Walgreens around the corner, but only if it works out for you that you buy them warm.

I would definitely go there again, and recommend it to you if you are considering shopping there.

Oh yeah, they have Bucky Badger brand cheese curds! What's not to like?

A lot of cooked meals and breads etc. You can buy nearly everything in the market.

Very clean store. Excellent sushi selections. They are freshly made here as well. Glutenfree selection of breads and snacks as well.

I'm part of a committee at my office in charge of planning catered meals. It's been difficult to find places to feed our staff in the budget provided without giving the employees pizza or subs every meal. The committee has been VERY impressed with the food and service provided by Fresh Madison Market. The staff has loved everything. They have been easy to stay in budget and offer plenty of food. This is now our go to catering company!

Great farmers market. Love how it circles around the capital building. Went back for empanadas and got a buy one get one free sale! Although online it says the market goes until 1:45, just know many vendors start to clear out around 1230/1, but still some selection left after.

This market is incredibly convenient for UW Madison students. The prices are reasonable, and there are lots of sales. The store is kept very clean, and the employees are kind and helpful. Great place to get all your essentials!

Our group had a happy hour at Fresh Madison Markets' event room. It is a beautiful room high up overlooking Madison's downtown area. Huge windows, spacious seating and wonderful food! We had a mix of the wonderful cheese and sausage selections from their store, along with some chips, fresh fruit, crackers and tasty homemade chocolate covered pretzels with toffee! I had to go down after the HH and buy some from the store! The wine was wonderful as well! I told my manager from my company that they had audio-visual equipment as well, so that if we ever wanted to host one of our meetings there, it would be a perfect, central location. The store is wonderful as well! Lots of unique options from their butcher shop to deli to a HUGE assortment of homemade covered pretzels to dips and cheeses, to a wonderful salad bar to everyday groceries. I really love this place! Highly recommend it!

I'm only rating this so high for their bacon. Oh wow.

As far as the rest of the store: needs more organic fruit/veggie options. I wouldn't do any "big" shopping here, although I have found some great selections in the frozen section. Also, dark chocolate selection is lacking as is variety of cheeses.

Very surprised by the prices and value of produce and groceries at this location. Packaged goods are marked up but normal groceries are on-par with most other 'big box' grocery stores.

Their sushi staff is talented and friendly, serving up amazing sushi daily (which I frequent). The location is always clean and they also deliver!

You're going to get royal treatment from the management team, Jake and Neil, at Madison Fresh. Their delivery operation ship is run extremely well and on the rare occasion where there's an issue with an order they take care of it right away. Groceries you can buy anywhere; service like this you've got to shop around for!

The prices are a bit high yes. But you have to consider the cost of real estate in this area which is going to be very expensive. The store is very clean, an outstanding selection of products, and very friendly staff. For the square footage of the space, their selection is quite outstanding. Most stores 10 times the size don't have as good of a selection.

Could find almost everything about the food. They accept Red Card.

Used their grocery delivery service. Would normally never use such a service but was very sick and needed a few items. Driver was very pleasant. Did however have a couple items missing but called the store and problem was quickly handled and made right for me. Both people I even talked to on the phone wished me well and told me they hoped I felt better soon. I really felt like I mattered to them not just another person they were taking money from.

Fresh is a great alternative food store to get everything you need for a visit to the eastern side of UW. I liked their selection of foods for purchase and they had a great food bar with both salad and warm items. The produce looked very fresh and was very tasty. If you are looking for something just simple instead of going to a restaurant to eat, I would recommend going here because they would have something simple for you.