Hive of Madison

Thinking about where to get your outdoorsy gear? Thinking about going to REI... well don't. Go here first! They have a cute curated selection of all the top brands with a funky flair. There is a little something foreverone. (This is not to bag on REI, I love it there, just love it here more)

Great customer service and member rewards that actually work! Just got my socks for $2.

Great new store, comfy vibe and well curated selection of lifestyle clothing and accessories. Love the small locally owned shops with great staff.

Every staff member I spoke to was extremely knowledgeable and gave great suggestions. The absolute best place to buy socks in Madison, in my experience. If you're looking for a quality gift, for yourself or someone else, Hive is a great choice.

Great store and great local owners! My go-to when I need a gift recommendation - Hive merch is always appreciated!

A beautiful store with cozy things to wear in and outside the home. It's likely one of Madison's finest neighborhood boutiques.

Nice boutique outdoor clothing store. Bought slippers here tonight and the owners were quite helpful and welcoming. Glad you're in the neighborhood.

Great store to find high end and stylish clothes-good for the active life and for just feeling well dressed and comfortable. Check it out!

Carries great quality products and the staff goes out of their way to help you if you need another size ordered or have some other issue.

Friendly staff and good selection of clothing fie both men and women

Great selection and knowledgeable, friendly staff.

Website says 6, sign on the door says 6, folding signs out on the sidewalk but the door was locked at 5:30. The staff inside saw me at the door looking to get in during posted hours and proceeded to ignore me. I won't be back.