AJ's Custom Products

Great place! Friendly and helpful staff with tons of merchandise and a great selection of everything you need to fish Lake Winnipesaukee. Their spoon selection alone will make your head spin! They also have live bait and a great selection of rods and reels. Great prices for an independent shop, too. The best tackle shop I've been to in a good long while.

Stopped here on our way to our cabin to buy fishing licenses. Owner was very helpful and recommended an inexpensive lure to buy. Ended up catching a fish within 15 minutes of using the recommended tackle so he clearly knows his stuff.

Not only was the man and woman behind the counter nice, the advice and tips were fantastic. The prices were cheaper than what I am accustomed to, and the selection of jigs, live bait, ice accessories, jig rods and traps were amazing. A small store but it blows away Dick's and Sport's Authority. Not to mention, they have a lot of local and USA made gear too. I picked up some locally made traditional, hand line ice rigs. Tons of Eagle Claw gear too which most I have never seen. Didn't know they made trap bags. A fine little store.

We're new to the Lake and to fishing in general. Owner was very helpful in suggesting gear and technique. Thanks! Don't have a feel for prices, but seemed fair to me. Have a good selection of gear, live bait and local knowledge.

Great bait, better service. I left something on the counter there yesterday, they remembered before I did and gave it back today!

AJ's is my go to store for ice fishing supplies! He always has new stuff I like to try out. Willing to give you advice too! Super great store.

I've been going to this place for almost 20 years now, I have to say it's always been simply the best shop to go too for anything and everything for your fishing needs!

I have to agree with fred alan was understandably buy
Brady wasphenominal but the guy with the white t shirt
Just a wealth of wisdom and allways happy to teach
What happened to him
The king

The owners wife was so nice alan was pretty ok himself but I really miss that guy
with the white t shirt he was awesome and good looking too

A J bait and tackle is the best bait shop bar none. If he doesn't have it this guy will make it. That's right folks the guy is a freaking genius. He knows how to catch fish!!! Thanks A J.

Great spot. Friendly folks, good selection of tackle. Also conveniently located for stocking up before fishing on the big lakes

Always a must stop when fishing the big lake. Have a great selection , all you need for a great day on the water. Twenty plus years, never disappointed.

Best place for everything fishing period. Aj's wife is a super nice lady. Only place I would go . Always has great active bait

Cool little place, tons of gear, great customer service. Its a little hard to find. The map pin isn't exact. But if you keep looking around you will find it.

Good people and everthing you need for a fun day on the lake or trails. From ice fishing to a hunting license or snowmobile registration they will help you out!

Great place. Reasonable prices very nice. Sent me and my boys to a great place to have a great day.

I love this bait shop it's close to the lake and they have everything you could need for a say of fishing

Staff is friendly, knowledgeable and helpful . Fair prices on tackle and bait . I highly recommend shopping here .

Best place to gear-up in the region. Fantastic and knowledgeable staff, who are more then willing to advise customers.

Friendly service, tons of choices of bait, always stocked up and ready for the derby crowds!