Serendipity Road

Awesomeness!! Serendipity Road and its sister stores (joyful Tantrum and recess) are so cute and fun. Could could spend soo much time looking in here cause I just love all the unquie, cute things. I've gotten to know the owner, Julia and she is so awesome, it just makes me love the store even more.
Everytime I come in she and/or the staff are always so kind to my son. He loves looking at the toys and buying the penny candy with his own money. I love how there are things I can look at, and so can he.

I also love how Julia has things from local small business for sale in her shop.

I also love the take a book live a book adorable book bin house in the front of the store, and the activities/play area in front. Downtown midland is so blessed to have an awesome store that is involved in the community!

This place rocks.

I just stopped in Joyful Tantrum with my daughter to grab a birthday present for my 6 year old niece. There were some unique children’s and baby items and reasonably priced. I loved the selection and found several items that I’m sure she will like. For no extra charge they even put the gift in a white paper gift bag with bright tissue paper so I don’t even have to wrap it. We will definitely be stopping in again sometime soon to shop.

This shop is nice and calming as you walk in. very nice aesthetic in the shop with lots of small plants, handmade items, stickers and more. this small business has good prices for the items they are displaying, there is a wide variety of items that would be good for gifts. super cute store with nice workers :)

I live outside of Rochester, NY.
My Father lives in Midland. I was looking around for a gift on line and came across this shop.
I am certainly happy I did.
Kathryn was so helpful. Talking about different products and explaining everything! She took pictures of items and sent them to me so I really knew what each thing looked like!
Together, we came up with a perfect gift for my Dad’s birthday. She spent so much time and was genuinely kind.
Thank you! I will definitely come see you the next time I visit Midland!

I’ve never left a google review before but felt the need to for serendipity road because of my amazing experience. I came in in a bit of a rush to get a last second gift and the girls were amazingly helpful, showed me what their best options were, and were incredibly friendly, especially since I was probably a bit of a handful. Thank you so much to you guys for the help and I’ll be back next time I need a nice gift!

Never disappointed to find great gifts here. Quality selection of hand made locals and Mid West goods. Amazing staffs. Always looking forward to be back.

One of my favorite locally owned shops in Midland, every time I come there are new cute things to pine over, and the employees are always very friendly and helpful.

This store is super cute!! Tons of cool things for kids, adults, and the whole family!! I bought this awesome journal there!!

A wonderful shop filled with the work of local artisans and Craftsmen. Eclectic and fun. Warning, there will be something you want at every turn.

Knowledgeable and friendly staff. Great products. I felt very comfortable there and I look forward to going back!

Very cute boutique with all Michigan made products. Good service and music. Not incredibly expensive

Very reasonably priced and quality toys. Will definitely be shopping here frequently.

Always love coming here when I'm in the area. They have so many cute things!

Very cute and fun, lots of hand made products!
Jewelry, soap, clothes, house decor!

Friendly and helpful employees! 😊
Always have nice cards and just the right gifts. 👍

What a great place to have in Midland! I'm stopping here for gifts more often!

Super sweet store! If you haven't been, you need to!

Cute Little Store with cute items. Friendly Staff.

Very cute, super friendly staff, and reasonable prices!

If peir 1 had a Michigan only baby with more than one style

19/20