Willow + Elm

Blue Willow is a gorgeous store located in the heart of Downtown Maryville. I love the hand picked selections from Stephanie Campbell. I always find something cute, comfy and fashionable every time I shop. Our community is blessed to have such a wonderful store and I always feel beautiful in the clothes from Blue Willow. It is a true gem!

Blue Willow has become one of my favorite places to shop. Either online or in the store I can always find something great to wear. In fact almost everything I packed for my summer vacation came from BW. I just opened a package from BW - I love the extra touches!! Stephanie, Libby and the staff give a welcoming, comfortable, helpful vibe both online and in person. I love shopping local and supporting other women entrepreneurs! Do yourself a favor and check them out. You will be glad that you did!!

Such a treat to shop local with someone who actually lives here and supports employees in our community! Anytime I have shopped at Blue Willow I have been treated extremely well. I feel like I am thought of as a friend and not just a customer. It’s so nice to have such a beautiful store to shop in that revitalizes our downtown square and I really enjoy the online shopping too! It’s truly like hanging out with your girlfriends and they think about and provide options for every shape and style of woman! Some of my favorite clothes were bought here and I probably buy something new here every week or two.

Blue Willow Boutique has been such a blessing to our community! I love the personal touches Stephanie and Libby add to their store! Meg is also always so friendly and helpful! I enjoy being able to shop for stylish clothes in my size! Plus I have gotten several gifts for my three daughters, and other family at the store! Stephanie also donates to classrooms in our community! She is a gem! Keep up the great work!! ❤

I typically don’t shop at boutiques because they can be intimidating and pricey, but Blue Willow stands out from all the rest! They are staffed with the most amazing helpful ladies and they encourage and empower every woman that walks through the door. They have fair pricing and there is always new items to choose from! The Blue Willow clothing is of the highest quality and there are always items for every style! Stephanie (owner) is down to earth and holds a strong love for her community and is determined to make this world, and especially Maryville, a better place!

I love Blue Willow! They have something for everyone and are always so friendly! I found a pair of jeans at an online boutique and I asked Stephanie if she could get them because I would rather purchase from a local store. She was more than happy to order them and I was happy to shop local! Thanks for giving us a nice, friendly atmosphere to shop where you feel valued and walk out feeling beautiful!

Blue willow not only has beautiful clothing and great gifts. It’s owned by a woman who has a heart for her community, her family, her customers and her friends! And if you have met her you know that within the first minute. Her models are beautiful both inside and out and I love how she showcases beauty in all sizes! And continually shared her heart with all. If you want to make a beautiful purchase that you can look amazing in and be proud of supporting an amazing small business this is the place!

I’m not local to Maryville, but I do enjoy the online shopping experience with Stephanie and her team. I buy from Blue Willow somewhat regularly and have loved all of my purchases! The live videos are so helpful in seeing what the items look like off the hanger. I always feel like I’m getting a personalized experience. I love shopping with them!

I love this little store!! After watching quite a few online fashion shows I finally made the time to shop at Blue Willow and I’ve found things I love! Stephanie and her girls are so helpful and nice. Maryville is really lucky that Stephanie and her husband are working really hard to help all the other local merchants make downtown Maryville a great place to shop again. Take the time to browse here - you’ll ❤ it.

I love shopping at Blue Willow! Primarily online and in their app, but on the occasion I get to Maryville, their storefront is a joy to shop in. I appreciate that the owners and employees take pride in their community and make an overwhelming effort to support locally! Additionally, the intentional inclusion of clothing for all sizes of women is so appreciated. The modeling and live videos are particularly descriptive in helping me choose successfully what is going to fit and flatter me best! Thank you Blue Willow!

Stephanie always goes above and beyond for anyone who walks into her store. You never feel like you’re out of place - I always feel at home! She has a range of clothes at a range of prices, her deal of the day Friday’s have helped build up my wardrobe! I love Blue Willow and recommend it to everyone!

Blue Willow employees are ALWAYS friendly and knowledgeable of their items! Their online store is easy to navigate as well, and their clothes are affordable and always trendy, so honestly there’s not a lot more you can ask for from a boutique! Maryville is lucky to have Stephanie and her team!

Love Blue Willow. Great customer service, everyone is always friendly and helpful, make you feel like family. I find buying online is easier because of their live feeds and helpful suggestions on the sizes. Blue Willow is my go to place!

Quality clothes at a great price. My daughter loves the surprise packages with items picked just for her based on her previous orders. I am older but still have found things I have really liked. Love the live previews modeling the clothes and explaining their features. It really helps when ordering. Great to have another store in our small town to shop.

I can not say enough about what a wonderful store Blue Willow is. Not only are there beautiful clothes and accessories, but the staff is helpful, friendly and a treasure to our little community. Steph’s mission to make every woman, regardless of size, feel beautiful inside and out is reflected in every inch of her store and her presence online. I am a proud to be a Blue Willow shopper!!

When you walk into Blue Willow, you will always be welcomed with a smile! Their clothing options are made for real women, and not to mention, always on trend and soft - which is a must!! Some of my most frequently worn items in my closet have come from this lovely boutique. Very thankful Maryville has Blue Willow!

Stephanie and her team are the absolute best! I always have a good experience when I enter the store or shop online at Blue Willow. I love the honesty that the girls have about how the clothes fit and feel. Maryville is so lucky to have Steph and this boutique!

Blue Willow is a great shop. I love their denim selection and the Friday deal of the days. It’s a great place to shop for an outfit or pick up a gift for a friend. The store is beautiful and the staff is kind.

This boutique is beyond lovely, and the people that work there even more so. I always feel so welcome and appreciated when I go in, and not to mention they always have such a great variety of cute clothes!! I’m more than happy to spend a bit more in a local shop than to go cheap and receive poor quality from a bigger company. Their prices are reasonable and I’ve never been disappointed in a purchase!

I cannot sing the Blue Willow praises loudly enough! We are a small town that doesn't have a lot of variety or options when it comes to shopping. Stephanie and her team at BW have not only brought clothing options to Maryville, they have brought a culture of women supporting women, size inclusivity and a beautiful, welcoming storefront! As someone who is currently struggling with understanding my middle-aged body shape, I ALWAYS know that the team at BW will help me find something that works for me, makes me feel beautiful, and leaves me with a smile on my face and a feeling of acceptance of ME in my heart. Do not miss Blue Willow and White Elm. We are SO blessed that Stephanie and her team chose our sweet little downtown to make their boutique home.