IDEA

Very spacious, clean and themed. This shop is well maintained and the staff are friendly. A very nice shop to go to and prices are reasonable and products fresh. Large section of foreign beers and fresh made products. We loved shopping here. Lots of cat and dog food as well. Self scan available if you dont wish to wait in line.

24/7 open supermarket. Never closes. It is a landmark for me. If you go right side of the market you will get to the Knez Mihailova. If you go to the left, you will get to the Slavija square.

Amazing store, they had everything what you could need the staff was nice, self-service cashiers are also available.

Well equipped IDEA (grocery) shop in the centre of the city that is working 24/7. Avoid going around 12:01am to 12:20am as they have a short break to consolidate cash registers from one work day to another. In the evening, there can be queues, but if you're paying with a card (not buying cigarettes that requires paying at the cash register), you can use self check out.

Almost always open and a very modern design unlike other super markets which have quite depressing interior ...i prefer shopping there when i am visiting Belgrade.

Pretty wide range of products, scary good.

Very nice supermarket. Wide range of food products. Fruit corner is excellent.

There are self-service cash registers which you can use with both card and cash 👍🏻

A good market that you can find food,fruit, coffee,tea etc.

one of the Best places to buy all super market stuff in Serbia, multiple branches in every city

They are the best shop in City Center. Smiling and helping. Also they have lots of discounts on different things.

Interesting place to visit ⏰
London is an urban neighborhood of Belgrade...

Shopped there all the time during my two week stay. Friendly staff. Good quality products.

Located in an area of Belgrade known as London (due to the name of Hotel London that once had occupied this place), supremarket IIDEA London is decorated with details depicting the British capital. In normal circumstances it is open 24-7 and has a rich selection of products. It is a favourite supermarket of foreigners who live in downtown Belgrade.

When this grocery store was announced to be open and after when its opened with a nice ceremony i had in mind that the concept will be with the accent on British heritage but is not like that. This is just another Idea grocery shop, but to be fair for sure one of the best maintained. Great location and 24h open time male this shop very nice choice.

Wide range of products. Fresh fruits and vegetables.

You can find everything you need its very big with lots of goods and the staff is very good and kind. And it's located on a very nice spot as well it looks very modern.

Just a supermarket. Its quite big

Nice market, good offer of various food and beverages, fresh fruits and vegetables. They even have a kind of a little bakery there, i think. Not enough crew, if you ask me, but they still are managing trough busy evenings. Nice place, overall.

Ok here's the thing about this one, its a store as any other, prices are typical, but two things separate this store from the others. First, you can buy fresh sea food there, and second there is a bitcoin atm on the entrance, so for all you crypto believers, yes you cam sell your crypto and grab some dinars while in Belgrade.