Alpha 55

Alpha55 holds a special place in my heart. The memories of my first visit, back when I was a teenager in 1983, remain vivid even after all these years. And in 2023, after nearly three decades away from Morocco, I had the chance to revisit this iconic spot, and it still shines with the same allure that first captivated me.

Walking through the doors of Alpha55, it felt like a journey through time, where the past and present beautifully coexist. The world around us has evolved, and the competitive landscape has grown, but Alpha55 remains one of Casablanca's timeless gems.

What sets Alpha55 apart is not just its longevity but its ability to adapt and thrive in an ever-changing world. It's a testament to the enduring appeal of a place that has carved its own niche in the heart of Casablanca. The fusion of tradition and modernity at Alpha55 is a reflection of the dynamic spirit of the city itself.

The ambiance, the aromas, the delightful flavors, and the warm hospitality—all these elements remain as enchanting as ever. It's a place that has embraced new generations of visitors while preserving the essence that made it special in the first place.

Alpha55 is a living example of how places can be repositories of cherished memories, capable of transporting us back in time. It's a reminder that, even in the face of change, some things endure, and their charm only deepens with the passing years.

So, whether you're a first-time visitor or someone like me, returning after decades, Alpha55 welcomes you with open arms and a timeless embrace. It's a place where memories are made, and the magic of Casablanca comes alive, year after year, generation after generation. This enduring charm is what makes Alpha55 not just a restaurant but a living, breathing part of Casablanca's soul.

The most iconic general store in the white city , i was taken there as kid by my parents and 40 years later its yhe same thrill walking in .🌟

This is a history place in Casablanca, this should be protected at all costs, the employees are nice and product selection is original and the prices are affordable. I advice the management to care more about cleaning the floors and do some painting to give the place more life like in Anfaplace. Will come back again

Good Items in promotion

The best place to shop !!

Grate place with reasonable prices

Perfect place to shop for all ages as well as for home kitchen supply School items beauty supply they only get back the restaurant on the sixth floor as far as the price range affordable

It’s just a shame that they don’t have a website for online purchasing. They could have tripled their sales figures, specially with this whole COVID 19 situation. Looking forward the day I’ll shop online from you.

Toooo many choices.. but some articles are expensive

Stylish and diversified articles , for a good price, worth the shopping either for kids or adults , accessories or decoration. Really loved this place.

Alfa55 is my fav shopping place, I really love it and I adore spending my time in it. You guys are the best and you have the coolest team ever.

It's a wonderful place with multiple choices

Alpha 55 is one of the few places in Casablanca where you can find mostly anything you're looking for
Nice place, very clean, the service is very good and the prices are correct

Great variety store that has so many things!

great place

Great place for shopping in the heart of the city.

perfect place, but need to add more electronic gadgets. thank you

They have everything you need for decoration the prices could be a little bit expensive.

Best place to get everything

Super😍😍