Iceland Supermarket Burton-on-Trent

Well stocked store but badly understaffed, only 1 checkout open and it was very busy, the poor man manning the checkout was doing his very best, but people were eaiting far to long to pay for their shopping, needs more staff.

Best selection of frozen chicken perfect for film nights and 3 big bags for £10 makes family night affordable, other bargains all around the store, clean, well stocked, if not a little slow on the tills

Always call in for '3 for £10' weightwatchers meals - nice quality for the price.

Love shopping here. Half an hours walk to the shop...do my shopping in store....book a delivery slot.....walk home.
Exercise, shopping and no lugging all in one and living in a flat first floor, it is delivered to my front door. The delivery drivers have always been cheerful and helpful. Love Iceland.

Plenty of choice and reasonable prices

Would like to thank Iceland for a wonderful service my wife made an on line order it was good easy to do and very prompt kept in touch by email on the progress of order brilliant Iceland also a special thank you to "" Richard "" who delivered the order he was polite and pleasant. So thanks Iceland...Mrs Pumphrey placed the order..we will again

One of my favourite food shops. Very clean, good variety of products, low prices and helpful staff.

Great frozen food offers but the biggest and best offers on " Drinks = pop , alcohol plus items that you would bye from a normal supermarket " ? If you have not been for a long time then take a trip in and you will be surprised

Had to ring for a product. Was told they had it in, but couldn't save it. Then a young lady rang me back to tell me she had put me one aside as they were selling quick. She was my life saver so a big thank you to olivier

Staff are really good delivery guys Ryan Adam Andy are very nice people foods good for the price highly recommended

Good place to shop frozen food and some fresh too. Very friendly staff and never crowded ☺

Got all I needed but the prices are ridiculous 😒 not very cheap place anymore 😪 so try find somewhere else ttxxxxxxx

This is a great place accessible for pushchair and or wheelchairs staff available to help at any time. There is a large variety of food available and anything you cant find ask and they will find it for you nothing to small or to big for these to help.

Only popped in for a drink, but seemed good stock

Great as usual but this visit there were gaping holes in the freezers where items we went in for (and neighbouring ones) hadn't been restocked or had sold out......bit disappointing, so ASDA, Aldi or M&S here we come......

Very good shop to get your frozen food from. Store staff very obliging

Good value product.. good selection.. and very handy being able to have shopping delivered

Love iceland delivery drivers are amazing si helpful being disabled they assist me when needed fantastic service provided

Nice shop where you can find most of things which you looking for + good prices .

Always do my freezer shop here..you have so much choice..and good prices.