Guides Choice Pro Shop

Ranger Rick! How is this place not rated FIVE STARS?! Friendly faces in the shop, always helpful and their doggie is just the cutest. Always a must stop when in town and love to chat to them. Are the city slickers shocked by quality gear and prices? I feel disheartened reading some of the reviews. It’s called fishing, not catching! Some say overpriced but their selection is awesome and if you’re serious about fishing, this is the spot. I mentioned of going to *censored* lake and Rick debunked the myths and told me what I should fish for. They set me up for some Bass rigs and I did real well. You get what you pay and don’t expect a free tutorial in fishing. It’s still taking me my lifetime to figure it out. Thank you 🙏🏻 See you soon!

Stopped in here for some Tackle and advice on my first trip to the UP in May. The owners were extremely helpful in assisting us choose a lake, providing us with the tackle and bait that we needed. We found the walleye and put limits in our kayaks. Thanks so much Guides Choice. I will always highly recommend you.

Was up this past week and bought 2 new rods and reels, along with some bait and tackle as well. Was very well taken care of and the owners were very helpful. I was taken back that they had remembered me from a year ago because of some spider bites I had. I would highly recommend them. Great people.

Always happy to give the dog some scritches while we get our gear here.

All of the Muskie goods for sure!

Looking for some high end musky gear, was not disappointed. By the way, never lift a styrofoam bucket of bait by the rope handle, it might just collapse on the floor.

Love this place. Always get my lures here. They are friendly, helpful and have a huge selection of so much gear. This is one of the best places to stop for gear, bait and advice.

Simply put,
THEY HAVE IT ALL IN STOCK!
Not just one of everything. That store is floor to ceiling fishing gear.
I no longer bother stopping elsewhere.

Great place. Kids love the fish tank and fish mounts. Rick is a fun and informative guy. Stop by anytime I'm in Eagle River.

Super cool ... best place for cant find products... huge selection

Prices were fair and owner is very knowledgeable.good selection of musky lures.

Looking get some equipment to use on the water. Look no further. Knowledgeable staff and excellent service.

Been stopping here for years on the way to the cabin. Greatest selection around and friendly helpful staff.

If you need anything to do with fishing, this is the place to get it

A lot of selection, friendly staff and a very cool aquarium.

Rick and Jamie are always very helpful!!! Highly recommend

This is the place to find everything you need for fishing. If you live fishing, this is the place you need to shop.

Great place to do business and the owner is very helpful

Buy your fishing gear , license, live bait, and even a guide service.

It's got everything you need for musky fishing