Sock Magic

My husband and I visited this cute little place with the hope of finding some quirky, cool socks for me. WOW! What an excellent selection! The sweet lady (possibly the owner) was charming and extremely helpful. We even chatted for a while about Star Wars and how our SIL’s favorite character is Ashoka. Sadly, no Ashoka socks. But we did pick up a Star Wars pair for him. She also gave us a short cut to get to the Cross of Martyrs (which has a breath-taking view of the entire area).

We picked some cool socks for me and a pair for our granddaughter who is currently into Dinosaurs.

Great place!

Lovely store, tons of amazing selections, both practical (Pendleton and Smartwool for the cold winter season), and whimsical! Got some great socks for our trip due to sudden cold weather plus some cute small Christmas socks for gift-giving this holiday season! Very helpful and knowledgeable staff. We went back the next day to get more! Will definitely plan to visit next time I’m in town!

Under New Ownership and Just love the New Owners! Such a great selection of high quality socks! You have to come check Sock Magic out! Christmas is around the corner and what great stocking stuffers these will be!

All the socks are very high quality, apart from the quality of the socks, each of them is so fun, joyful and interesting that I had a hard time choosing. 10/10🙌🏻🏅🧦

This little gem of a store is a must when visiting Santa Fe . The stock is extensive and for a sock fanatic like myself that is heaven.
The in-store customer service is always excellent and I recently special ordered on line and that customer service was beyond exceptional.

Really loved the socks i bought from this place. They look amazing!

If you like socks that are cool, and are reasonably priced... take a look at Sock Magic. The customer service is wonderful too. Nice people great socks.

I have no idea why so many negative comments about this nice lady running the store as being mean to the customers there. Yea she put on a mask. So what. She was so kind and told us all about the plaza and the best spots around. She was so kind we spent 30 minutes just talking to her which was the best part. The sock collection is amazing and she had some great hats. She got several down for us to try and was so friendly. I feel sadly that she is getting bad reviews for simply wearing a mask, she is elderly and unfortunately people take that as a political statement. Anyways highly recommend for a pair of socks or a nice conversation with a sweet lady.

What a great shop! Every time I stop in there are awesome new must-have socks. All of the employees are so nice and helpful, especially the owner! I have so may fantastic new socks that I am shopping for a new dresser just to hold them all - You can not miss this shop if you are visiting Santa Fe!!

Fun variety of socks for s all ages!

Best socks ever! Loved it! Comfy, cute and high quality.

Love love the customer service here. Incredible. Bought a pair of $23 socks. First time I’ve ever spent that much on a pair of socks too. When I got back to Virginia, I wore them and immediately knew they were all wrong. The heel went way past the “designated heel”! They kept falling down my calf and I don’t have the skinniest of calves...rather athletic. I contacted the store and they were so accommodating. After discussing what happened & what my preference was, they asked that I ship them back and just yesterday I Received my new pair which I absolutely love. They fit perfectly in every aspect. Thank you thank you thank!!

Lots of great socks!!! Also, if the owner reads this: we did go to the Springsteen show in Denver and it was amazing!! Thanks for the encouragement!!

Wow, they are soo good! i dont wanna take them off

LOVE the socks here! although some you could probably find online. but it's nice to pick up local and have same day you shop.

Great store with socks of any kind and any prints you can imagine! They're affordable and nice to wear, also great as a christmas present

Great place for socks of all descriptions.
Our friend Karen used to work there, so not sure if it's still as good now.

What a cute place! Cheryl was extremely friendly and knew the merchandise. Loved the daddy/daughter socks!

Best sock shop in the country!!! Great hats too!

Awesome store, definitely find sock you will like. Great gifts as well!!!