Premier

Some people are here leaving bad reviews, clearly not understanding the pandemic and the damage it has caused towards the economy, especially to local business owners. The new owner took over the shop as inflation was rising so they had no choice but to increase prices. Majority of the products are price marked, so I don’t the big issue. Every time I walk into that shop I feel welcomed by all members of staff, they are so kind and always have the biggest smiles on their faces. Keep up the hard work, looking forward to seeing you soon again. ❤❤❤

If you're staying in a rental in the village or one of the nearby caravan parks, this shop is handy for everyday essentials and 'bits and pieces'. It's not Morrisons or Lidl, so some stuff will be more expensive than at big name supermarkets, but in the grand scheme of things not much more really, and at the end of the day despite the Premier franchise/branding, you're supporting a local independent business in Borth.

As our local shop we find it very good and reasonably priced, lovely local cakes and plenty of choice, much cheaper than the shop at the other end of the village.

Really good product range fresh local eggs, fruit and veg and meat and vegetarian options too, and not over the top prices like you usually get in small convenience stores!! Everything from wine and beer to dog toys, protein bars and even mouse traps!! And very handy for parking, right opposite the sea & seating area.

Very friendly small supermarket selling a wide range of goods including dairy free milks. Great range of wines and beers!

Amazing, I come all the way from Birmingham for milk in the morning to here, staff are super awesome and the sausages are amazing.

In the absence (February) of a café the Premier shop is a life saver!

Great store and value for money. Very friendly and the service was excellent 👌

Great service, amazing staff! Well stocked and good parking!

Really nice and friendly store. Really nice place and diverse.

Great prices, staff nice

Seaside Store

Was a cheap shop for basics a few years ago but the prices are quite high now, I know you expect to pay a bit more at the seaside but not that much.
What happened??

Basics like milk and bread are now very expensive. What a shame as this was a great shop before it was taken over. It used to have great offers especially meat and the premier store offers on the fortnightly leaflet.

Avoid at all costs
Extortionatly expensive for everything
Was charged £23 for a bottle of gordons gin which is £14 in Morrisons Aberystwyth
I know they need to put a bit extra on but £9 is a total rip-off