Mim Iron Store

Hard work

I buy products from this shop

Cured my anemia!

By answering the right questions, you also show that you understand your customer’s problem statement. “No more sticking to the jar!” “These pants won’t shrink in the wash!”

Take a look at this example from Glossier:

The mascara enhances the natural look of your lashes, they say, “instead of clumping them together or spackling them in product.” They’ve anticipated a likely question, “Is this mascara going to be clumpy?” and answered clearly with, “Nope!” As a customer you think, “Great! They understand what I want.”