This Is Not A Toy Store

Soooo coool & super inspiring! This store is chock o block full of amazing toy art. Soo much to see, even has a gallery space upstairs show casing different themes. The staff are wonderfully enthusiastic and super knowledgeable about every piece in the store. Its great to see them supporting an nurturing local artists.

Such a cool store that supports local creators and will have something for everyone. Staff are super nice and always happy to help you find the perfect item and tell you all about how it was made. A must visit while in Melbourne!

This Is Not A Toy Store in Melbourne offers a unique and delightful shopping experience. From the moment you step inside, the atmosphere is warm and inviting. The founders have crafted a space that transcends the typical toy store, creating a haven for creativity and imagination.

What sets this store apart is the genuine friendliness of the founders. They go beyond mere customer service, making you feel like a valued member of their community. Their welcoming approach extends to every corner of the store, creating an environment where both children and adults alike can explore and play without hesitation.

The collaborative spirit of the founders is evident in the carefully curated selection of toys. Each item seems to have a story, and the founders are more than happy to share insights or recommendations. It's not just a retail transaction; it's an opportunity to engage with passionate individuals who love what they do. This Is Not A Toy Store has something for everyone. The founders' commitment to fostering a sense of joy and creativity makes it a must-visit destination in Melbourne for anyone seeking a more personal and enjoyable toy shopping experience.

Quirky and unique store with some interesting toy art. The owner / store worker was very friendly too.

Such a famtastic assortment of oddities. Definitely worth checking out!

Totally obsessed with this place!! The work is always unique and fun to look at. Prices are great and the staff are always so friendly and approachable. Fav store in Melbourne!

You have to check out the crazy awesome items/art/toys !

Awesome to see a store celebrating something truly unique and embracing an IRL experience. Worth checking out!

The only store of its kind in Australia… absolutely awesome!
If you’re in Brunswick, make sure you check it out. 👍❤

A store of olastic oddities, whatsits, whozits and other such knick knacks and is most certainly NOT a toy store.

Simply wonderful. Space to delight your inner child, and grown up one too!

One of a kind "not" toy store in Melbourne

非常独特的地方。看到这些小玩意能让你觉得开心。

So if it's not a toy store, what is it? It's an interesting, strange art gallery themed on the 90'toy culture with works by local artists, filled with funky and sometimes oddly disturbing trinkets and table prices that will turn heads. Rich in counter culture, the owners are friendly and up for a chat, with occasional performances by local artist (look for flyers) . All artworks are for sale and support local artists so if your looking for something alternate to mount on the mantle, come have a look. (Side note, kids are welcome but please make sure they don't play with the works and note some of the works might be a bit much for them)

Interesting art toy store