Fall Line Outfitters Co.

Awesome small shop with more than fly fishing gear. I booked a 2 hour casting lesson with Kyle after my first visit after fumbling trying to learn on my own. Best money spent fishing was on that lesson!

Cole was very helpful getting my friend set up with new gear, very professional and had an answer for every question. Thank you guys for having a great store, I'll be coming back soon!

I'm glad we have a good locally owned store like this around! Check out the darn tough socks! They have a lifetime warranty. Nice coats and clothing, too. I might have to take some lessons from this place to learn how to go fly fishing! They offer that here!

Great store with great brands like Filson, Marmot, Patagonia. The staff was really helpful and friendly and you felt comfortable. This is the premier store to shop in central WI! Stopped when I was home from Denver and it’s my new fav spot.

Placed an online order with Craig. The product shipped promptly, but had some tracking issues with USPS (USPS is a fault). Craig responded to me quickly with a follow-up after contacting USPS to verify it would still deliver as intended. It is so nice to work directly with someone who actually owns the business and takes care of the customer. I am delighted with my new Patagonia backpack. Thank you Craig.

Great store with knowledgeable friendly staff.

Really cool store in a unique atmosphere! I haven't seen anything quite like it! I don't fly fish, but they have very high quality name brand clothing and offer discounts if you sign up for their rewards! You get $20 off for your birthday if you sign up for emails // texts and that even includes Patagonia! Riley is a delight and very knowledgeable about Fly Fishing!

I booked a fall fishing adventure with Craig and it did not disappoint! He is extremely informative and incredibly thoughtful with his equipment choices. I am hooked and will definitely be booking a guided trip!

This is a fantastic fly shop! Great customer service. I visited pre-pandemic and was impressed by the layout of the store and what they had available. Recently, I purchased a fly tying kit but wanted curbside pickup. Without question, it was the fastest pickup I've had anywhere. Craig was already outside with bag in hand, it only took 5 seconds at most. I will certainly visit them again and strongly encourage others to go through this shop!

I absolutely LOVE this shop and you will too!! Shopping here is always a great experience. I never feel pressured to buy, and the owner (Craig) makes sure to take the time to share his knowledge behind the products he sells so you know exactly what you’re buying. I know that anything I get from here is going to be great quality!

Everyone is super helpful, knowledgeable, and kind! Great selection of quality products for fly fishing, camping, and many other outdoor adventures. They even have some great coffee beans at the shop. Definitely go check them out and see their new location starting in June 2021.

Craig and the crew at Fall Line are absolutely amazing! After having waders purchased for me Craig honored his word regarding a discount when I was finally able to come back in to purchase wading boots a couple weeks later. Everyone is knowledgeable or willing to go the extra step to find out about a product for you. Can't wait to check out the new shop in June!

I ordered and paid this product online here on Jun 4. Patagonia Arbor Grande Pack Coriander Brown 28L. But I haven't received the tracking number yet. I want to know how my order is going. Thank you.
........After 1 Week I just received my prodeuct on Jun.17.
...He said he lost the tracking number but sent the product. And he refunded the money for fear of losing the product. Finally, I just received the product.I will return the money when it is deposited. He and I had trouble with this event but I had faith in him. Next time, please give me the tracking number. Thank you.

A haven for fly fishers but also worth checking out for outdoor activities in general.

This is an outstanding fly shop with a great selection of rods, reels, waders, flies, fly tying materials, etc. I'm just getting back in to fly tying and found the staff very knowledgeable about tools, materials, and techniques. I highly recommend this shop to anyone interesting in fly fishing!

This place is perfect. Hard to walk out not buying something.

Fall Line Outfitters Co. is spearheaded by the very knowledgeable and skilled Craig Cook, fly fishing expert and master-craftsman of all things outdoors; an absolute must for the adventure enthusiast. A pleasure doing business with. Will definitely be back to buy more...

Awesome shop! Friendly, helpful, and knowledgeable staff- I’m new to area and they gave me all sorts of helpful information!

They were very helpful in setting me up with some excellent new waders and boots. I highly recommend this shop!

Just bought some new waders and boots and these guys went out of there way to help me out, they will receive all of my business for my fishing needs. 100 percent satisfied with there professional attitude and knowledge, thanks guys.